Nike Research Plan Essay Example | Topics and Well Written Essays - 750 words

Nike Research Plan - Essay Example However, the USA population that purchases apparels at Target stores might be too big to be recruited to the research study. Therefore, a sample population that is largely representative of the entire USA population purchasing apparels at Targets will be adopted. Nike suffered a great deal in sales and popularity decline, after the Tiger Woods personal scandal that saw the whole of the golf industry lose in sales and profits. There is no doubt therefore, that a need to improve both the image and financial performance of Nikes golf apparel exist. Thus, the research project has defined the research question as; â€Å"Could Nike’s diminished popularity within the golf community increase by introducing an exclusive line of low-cost apparel to be sold at Targets all over the United States?† The sampling method to be applied in this research study is the cluster sampling technique. Cluster sampling technique is the most appropriate for this research study. This is because; the study seeks to establish the population of customers who purchase apparels at Target stores in the USA, Thus making the group of customers at each Target store an already clustered population. The choice of cluster sampling as the method sampling technique is informed by the fact that the entire population that purchases apparels at Targets is unknown, while its characteristics of are also unclear. Further, the suitability of cluster sampling technique for this study is also informed by the fact that the sample clusters targeted by this study are geographically convenient (Ahmed, 2009). This research study targets to collect data from the population that purchases apparels at Targets, which then means that such clusters are conveniently clustered at the different geographical Target store location s.